AI focus groups without recruiting a panel

Traditional focus groups take weeks to recruit and thousands of pounds to run. Mass is an AI focus group you can start from a prompt: choose an audience, run hundreds of personas, and read the disagreement the same afternoon.

Ground a run in your briefs, research, and stimulus so personas react to your world rather than a generic prior. The read is directional, not a measured sample.

It does not replace human research. It is a first pass: directional, inspectable, and cheap enough to repeat while you are still deciding what deserves a real panel.

Use it for names, messages, policy wording, product concepts, and the questions you would usually park until budget appears. If the simulation is the wrong tool, we say so.