Test likely public reaction before consultation

Consultation is slow, public, and expensive to reverse. Mass is a way to test how different groups are likely to read a policy, a letter, or a campaign before it leaves the building.

It is not a substitute for statutory consultation or lived experience. It is a way to find obvious problems, competing framings, and second-order effects while you can still change the wording.

Most public-sector work goes through the consultancy as Synthetic Research-as-a-Service (SRaaS): we design the audiences, ground the simulation in your briefs and the news that shapes them, and write a forecast you can stand behind.